It might not have been on the news as the royal baby news AND the General Election TOOK PRECEDENCE, but recently Google’s mobile-friendly update was massive news amongst marketers and web designer.
The update, which Google began rolling out in April, was designed to penalize sites that are not mobile friendly by pushing them further down the rankings in mobile search results. But this update has had effects on the likes of NBC Sports and this is just of the sites which have lost the most organic search visibility.
Therefore, Indications are that the algorithm has done exactly what it said on the tin, with data from Search metrics showing NBC Sports site has lost the most organic search visibility since the update, the common link their homepage didn’t tests mobile friendly. However if you have website with Stunning Creations there no need to worry because site’s that have been design with our platform have been mobile friendly for quite some time now. But for those of who haven’t got website with us. Here is tool that you can uses to measure whether or not your website is mobile-friendly:
Google says your site’s not mobile-friendly
If you’re seeing a drop in both rankings and traffic following the update, one way to determine whether or not the mobile ranking update has caused this is by run your site through Google’s mobile testing tool which is designed give you a definitive yes/no answer to the question of whether or not your site tests as being mobile friendly:
If the tool finds that your website isn’t mobile-friendly, then it’s very likely that the update will have caused your drop in traffic. But don’t panic – the good news about this latest update is that your rankings should automatically improve once Google identifies that remedial action has been taken.
Of course, there are many factors at play in the complex world of SEO and there are no guarantees that the mobile algorithm is the root cause even if your site is distinctly mobile-unfriendly. 41% of searches are now conducted on a mobile device – let’s find out if we could help you to enhance your mobile SEO strategy…