It might not have been on the news as the royal baby news AND the General Election TOOK PRECEDENCE, but recently Google’s mobile-friendly update was massive news amongst marketers and web designer.
The update, which Google began rolling out in April, was designed to penalize sites that are not mobile friendly by pushing them further down the rankings in mobile search results. But this update has had effects on the likes of NBC Sports and this is just of the sites which have lost the most organic search visibility.
Therefore, Indications are that the algorithm has done exactly what it said on the tin, with data from Search metrics showing NBC Sports site has lost the most organic search visibility since the update, the common link their homepage didn’t tests mobile friendly. However if you have website with Stunning Creations there no need to worry because site’s that have been design with our platform have been mobile friendly for quite some time now. But for those of who haven’t got website with us. Here is tool that you can uses to measure whether or not your website is mobile-friendly:
Google says your site’s not mobile-friendly
If you’re seeing a drop in both rankings and traffic following the update, one way to determine whether or not the mobile ranking update has caused this is by run your site through Google’s mobile testing tool which is designed give you a definitive yes/no answer to the question of whether or not your site tests as being mobile friendly:
If the tool finds that your website isn’t mobile-friendly, then it’s very likely that the update will have caused your drop in traffic. But don’t panic – the good news about this latest update is that your rankings should automatically improve once Google identifies that remedial action has been taken.
Of course, there are many factors at play in the complex world of SEO and there are no guarantees that the mobile algorithm is the root cause even if your site is distinctly mobile-unfriendly. 41% of searches are now conducted on a mobile device – let’s find out if we could help you to enhance your mobile SEO strategy…
A custom email address helps you create a professional image and boosts your business’ credibility.
Another important reason for setting up customized email addresses for your business is the flexibility it gives you. For instance, when selecting your custom email address, you can select email aliases for various departments such as firstname.lastname@example.org or email@example.com
This gives more intelligibility to your customers when they communicate with you as opposed to routing all communications to one free email address. Email aliases will also direct to one inbox so that you can read and reply to all emails through the appropriate alias as well as categories inquiries.
When you have your own custom email addresses you also have full control over them. For instance, you can easily create new ones or remove inactive ones. When new staff joins your company, you can easily set up one for him or her and create more custom addresses as you hire more employees.
Lastly, getting a custom email address for your business is important because it makes you and your business more memorable in your customers’ inbox. It helps to build a brand. Imagine your customers getting an email from firstname.lastname@example.org instead of email@example.com. Which email do you think they are most likely to open and respond to?
With firstname.lastname@example.org, they immediately remember you and your business and can decide quickly whether they want to engage with you or not. Today’s customers are always on the go and are usually pressed for time. So, be-sure making the best impression whenever you send email communications to their inbox can really give your business a competitive advantage.
Why uses free email address, and promote someone else's brand?
There are numerous reasons why you should stop using free email addresses for your business. Using free email addresses, such as Gmail or hotmail, could position your business as spam and give potential customers the view that your business is not properly established or credible.
Think of your favourite brands. Are there any that use free email addresses to communicate? The reason why most of them don’t is because having a professional email address helps businesses have a professional view.
With free email addresses, because there are often time millions or even hundreds of millions of businesses using the services, it is often difficult to get an email address relevant to your website. With your own custom emails, you can create a business email address for yourself. This is an effective way of branding yourself and your business and would make your email address more memorable to your clients.
Many organizations also block free email accounts so as to prevent viruses and spam. And, one of the most important aspects of having an email address is so that people will receive and read the emails you send. Having a custom email account reduces your risk and lowers your cost as a credible business, since the goal is to have customers and prospects read your emails, communicate with you and purchase.
Also, a custom email address costs your company less than the price of a cinema ticket, for more information, simply fill out the call-back form and we'll call you.
Choosing the right colours scheme for a website, or marketing materials is important, because the colour scheme used in the design affects the why your customer feeling, perceptions, and interactions. Click this link to read more about the meanings of different colours, when you are establishing a business profile. The Image below will show you some of the different colour schemes that can be used astab;oshing you brand.
When creating a logo and header there are five important principles that you should follow in no particular order an effective logo is within reason the same apply to your header:
Understanding colour meanings in business is crucial when you are establishing a business profile.
Colour psychology affects our lives in so many ways, yet we often don't realize the impact of our colour choices on our website colours, on our stationery and packaging, in our retail store or office, in our marketing or our business clothing.
Colour has a powerful unintentional effect on every part of our lives, without even saying a word; an understanding of colour meanings in business gives us an invaluable tool to get the best response to our marketing and promotional efforts and ultimately to create a successful business.
In applying the information about colour meanings in business to enhance your own business profile and marketing, don't use any colour entirely on its own; it is always best to use a complementary colour with your main choice as over-use of any one colour can negate its effect and in fact have the opposite effect.
There is almost always more than one option of colour combinations to assist your business, so you don't have to choose any colour that you do not like or resonate to. Or you may use the disliked colour in a very small amount to get the response you want from your customer. For example, you may use just a very small amount of red to indicate your passion or energy for your business or as a call to action button on your website.
With the information below on each colour in this ' Colour/Color Meanings In Business' section to settle on the best choices for your business.